BSI Webinars & Workshops | BSI Org Webinars 12 things your audience wants from your next webinar

12 things your audience wants from your next webinar

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Webinars are a fantastic way to market products, share expertise, and connect with your audience.

These live, interactive online events are a great way to engage an audience, and they can help you stand out in a crowded marketplace. But what makes a good webinar?

To answer that question, you need to know what your audience wants from your next webinar. Here are 12 key things that your audience members want.

1. Solve a problem

This is the most important thing to get right when planning a webinar. Your webinar needs to solve a problem for your audience.

For example, if you’re a business coach, you could run a webinar about how to use Instagram to grow your business. This will solve a problem for your audience, which is that they don’t know how to use Instagram to get more business.

You need to know your audience and what problems they have. If you don’t know what problems your audience has, you’ll need to do some research before you plan your webinar. You can do this by asking your audience, or by doing some market research.

2. Be inspired

Inspirational content is the key to success for 46% of webinar attendees. Your audience wants to be inspired and motivated to take action.

But inspiration doesn’t just come from the content itself. It also comes from your energy and enthusiasm as the host.

If you’re not excited about your webinar, your audience won’t be either. But if you’re passionate about your topic, your audience will be inspired to take action.

3. Learn something new

The world of marketing is always changing, and it can be hard to keep up with the latest trends and best practices. That’s why many people turn to webinars to learn something new.

If you’re an expert in your field, your audience will expect you to share your knowledge with them. Make sure you’re providing valuable and up-to-date information in your webinars to keep your audience engaged and coming back for more.

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4. Be entertained

People are looking for entertainment and engagement in all areas of their life. Webinars are no exception. If your audience is bored, they’ll leave.

With a good webinar, you can keep your audience engaged and entertained. Here are a few ways to entertain your audience:

• Be enthusiastic. If you’re excited about your topic, your audience will be, too.

• Use humor. A few well-placed jokes can go a long way.

• Incorporate multimedia. Use a mix of slides, video clips, and other media to keep things visually interesting.

• Use polls and Q&A. Ask your audience questions and get them involved in the conversation.

5. Save money

Who doesn’t want to save money? If you can create a webinar that shows your audience how to save money, you’re sure to have a hit on your hands.

This could be a webinar that shows your audience how to save money on a major purchase, how to invest their money wisely, or how to make their marketing budget go further.

If you’re creating a webinar about saving money, make sure to have a clear idea of what your audience’s budget looks like. Using a survey to collect data about your audience’s income is a great way to make sure your webinar content feels relevant and accessible.

6. Feel like part of a community

Webinars can often feel like a one-way conversation. The host talks and the audience listens. But, if your audience wanted that, they would have just watched a video.

Webinar hosts need to actively engage their audience and make them feel like they’re part of a community. This means not only asking for audience questions and feedback, but also sharing stories and examples from the audience. You can also use a live chat or social media feed to highlight comments from your audience.

When your audience feels like they’re part of a community, they’ll be more likely to engage with your content and come back for more webinars in the future.

7. Hear real-life stories

We all love a good story. And when you’re teaching something during a webinar, a good story can make your lesson more memorable and relatable.

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Real-life stories and examples can help your audience understand how to apply what you’re teaching in their own lives.

For example, let’s say you’re a personal trainer and you’re teaching a webinar on how to use the latest fitness apps to create a workout plan. You could share a story of how one of your clients used a fitness app to reach their fitness goals.

Sharing a story like this can help your audience see the real-life benefits of what you’re teaching and can motivate them to take action.

8. Get a behind-the-scenes look

People love to get a behind-the-scenes look at how things are done. It makes them feel like they’re getting exclusive access to information that they wouldn’t be able to get anywhere else.

With a webinar, you can give your audience a behind-the-scenes look at your business or how you do things. This is a great way to build trust with your audience and show them that you’re an expert in your industry.

You could also interview members of your team to give your audience a look at the people behind the business. This can help to humanize your brand and make it more relatable to your audience.

9. Learn from an expert

Expertise is a crucial factor in building trust with your audience. If you come across as a novice, you can’t expect your audience to invest in your solution.

If you’re hosting a webinar on a topic that you’re not the expert on, you should consider teaming up with a co-host. This could be someone from your company or an expert in your industry. Not only will this help you build trust with your audience, but it will also help you reach a new audience.

10. Interact with the host

Webinar hosts are often experts in their field, and it’s not every day that your audience will have a chance to ask them questions.

Make sure to leave time for a Q&A at the end of your webinar. You can also sprinkle in opportunities for the audience to engage with you throughout the webinar.

For example, you can ask them to answer a poll or survey question, or even ask them to submit questions at the beginning of your webinar that you’ll answer at the end.

This will help you make sure you’re not only sharing great information but that you’re also providing value to your audience by answering their specific questions.

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11. Be the first to know

Your webinar can be a great place to share the latest news and updates from your company, industry, or niche. People love to be the first to know something new, and it can really help to drive sign-ups for your webinar.

If you’re going to use your webinar to share news, make sure you’re not just regurgitating a press release. You need to give people a reason to tune in. You could do this by providing context and analysis, or by giving your audience an opportunity to ask questions.

12. Get free stuff

Who doesn’t love free stuff? Incentivize people to attend your webinar by giving out freebies to attendees. You could give a discount on your product or service, or give out free swag.

If you’re partnering with another company for your webinar, you could even give away a free product from that company. You could also give away a free ebook, white paper, or other resource that’s relevant to your webinar topic.

If you’re promoting a product that benefits from word-of-mouth, consider launching an affiliate or referral program and using it as part of your giveaway strategy. Tools like ReferralCandy make it easy to reward your audience for sharing your brand with others—offering attendees an invite to your referral program during the webinar can help boost post-event engagement and drive sales.

The opportunity to get something for free will motivate people to attend your webinar. Just make sure that you’re giving away something that’s valuable and relevant to your audience.

Create a webinar that your audience wants to see

Webinars are a great way to educate your audience and build a connection with them. But, if you’re not careful, you can easily create a webinar that no one wants to see.

To make sure your webinar is a hit with your audience, you need to create something that they actually want to watch. But how do you know what that is?

In this article, we’ll break down 12 things your audience wants from your next webinar. Use these tips to create a webinar that your audience can’t wait to see.

Conclusion

Webinars are a great way to build brand awareness, generate leads, and connect with your audience. To make the most of your webinars, give your audience what they want.

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