Webinars are a great way to show that you’re a thought leader in your industry — and a great way to convert blog readers into leads.
But what happens when you’ve already given a webinar and want to give the same information to a new group of people? Or what if you want to share the webinar with people who couldn’t attend the live session?
You can record your webinar and share it with a new audience. But how do you make sure the audience stays engaged with content that’s already happened? One way to do this is to incorporate interactive elements into your webinar.
Below are 10 interactive elements you can incorporate into your webinar when hosting it live, or after you’ve recorded it.
1. Polls
Webinar polls are a great way to get your audience engaged and interacting with your content. You can use polls to ask your audience questions about the topic of your webinar, or you can use them to gather feedback on your presentation.
Polls are easy to set up and run in most webinar platforms. You simply create your question, add your answer options, and then launch the poll when you’re ready. You can even set a time limit for your poll so that your audience knows how long they have to respond.
Once your poll is complete, you can share the results with your audience and use them to guide the rest of your presentation.
2. Q&A Sessions
Q&A sessions are a great way to break up longer webinars and keep your audience engaged. Plus, they give you the opportunity to answer any questions your attendees may have about your content.
There are a few different ways you can incorporate Q&A sessions into your webinar. You can schedule a specific time for Q&A at the end of your presentation, or you can pause your webinar at various points and ask your audience if they have any questions. You can also use a chat box or live polling tool to collect questions from your audience throughout your webinar.
3. Social Media Feeds
Engage your audience before, during, and after your webinar by incorporating your social media feeds into your webinar. Not only does this allow you to share real-time social proof of your brand, but it also helps you to grow your social media following.
Incorporating social media feeds is also a great way to keep your audience engaged during any downtime throughout your webinar. This could be during a Q&A session, while you’re waiting for everyone to join, or during a break. You can also use social media to highlight initiatives like Minority tech scholarships, drawing attention to opportunities that could benefit your audience and encourage them to stay connected.
4. Handouts
Handouts are a great way to provide your audience with additional resources. This can include things like checklists, worksheets, and more.
Handouts are a fantastic way to add value to your webinar and keep your attendees engaged. You can create handouts in advance and then upload them to your webinar software to be distributed during the webinar.
You can also create handouts during your webinar and then upload them to your webinar software to be distributed after the webinar is over.
5. Screen Sharing
Screen sharing is a great tool that hosts can use to show their audience what they’re talking about. For example, if you’re talking about a new software tool, you can share your screen and do a live demo of the product.
Screen sharing is also a great way to show slideshows, videos, and other visual content to your audience. It’s a very versatile tool that can be used in many different ways to enhance your webinar.
Just make sure that whatever you’re sharing is relevant to the topic at hand and that your screen is free of any personal information you don’t want to share.
6. Whiteboard
Whiteboarding is a great way to keep your audience engaged. This tool allows you to draw and write on a blank canvas, which is perfect for visualizing ideas and taking notes.
You can also use the whiteboard tool to create a poll. For example, you could ask your audience to vote on a product name, and then write the options on the whiteboard. Your audience can then use the drawing tool to circle their favorite option.
Whiteboarding is a great way to encourage participation and keep your audience interested.
7. Interactive Chat
It’s a good idea to have a moderator in your chat who can answer any questions or concerns that come up. This can also help you manage your time by having someone else respond to any questions that are outside of the scope of your webinar.
If you have a large number of attendees, you may want to consider having a team of moderators to help you manage the chat more effectively.
In addition to having a moderator, you can also use the chat to conduct polls, ask questions, and encourage your attendees to interact with one another.
8. Videos
Video is a powerful tool in marketing. It can be used to create content for your brand, or even be used as a part of your webinar.
Video can be used in a number of ways, such as:
• A video clip of a speaker or a panelist to introduce them and provide a preview of what they will be discussing.
• A behind-the-scenes look at your company, products, or services.
• A customer testimonial video.
When incorporating video into your webinar, consider the length of the video and where it will be placed. You don’t want to interrupt the flow of the webinar, so be sure to place the video in a logical spot.
9. Interactive Games
Who doesn’t love a little friendly competition? Interactive games are a great way to break the ice and keep your audience engaged throughout your webinar.
For example, you could create a quiz that your audience can take during the webinar, and then reveal the results at the end. Or, you could ask your audience to participate in a quick game of “This or That” by asking them to choose between two options that you present.
You could also create a game that’s directly related to the topic of your webinar. For example, if your webinar is about marketing, you could create a game that asks your audience to guess how many marketing emails are sent every day.
10. Surveys
Surveys are a great way to keep your audience engaged and gather feedback that can help you improve your webinar strategy. You can use surveys to ask questions about your audience’s experience, gather feedback on your content, and more.
You can also use surveys to gather data on your audience’s preferences and interests, which can help you create more targeted content in the future. For example, you could ask your audience to rank their favorite webinar topics, or to tell you what they would like to learn more about in future webinars.
Additionally, you can incentivize survey participation by offering rewards through platforms, like ReferralCandy This allows you to create referral programs that encourage attendees to share your webinar or content with their networks, helping you expand your reach and grow your audience. Rewarding your participants with a discount or gift for completing a survey can significantly increase engagement and conversion rates.
Take Your Webinar to the Next Level
Webinars are a great way to share information and connect with your audience. But if you want to stand out from the competition, you need to find ways to make your webinar more interactive.
Thankfully, there are plenty of interactive elements you can incorporate into your webinar to make it more engaging. In this post, we’ll cover 10 of our favorites.
Conclusion
Webinars can be a great way to boost your brand, grow your business, and educate your audience. But, with the increased popularity of webinars, it’s critical that you make your webinar stand out.
By incorporating some of the interactive elements we’ve outlined above, you can create a webinar that resonates with your audience, keeps them engaged, and leaves them wanting more.
