Webinars are a tried-and-true method for generating more leads, building brand awareness, and establishing your business as an industry leader. But did you know they’re also a great way to repurpose old content?
Webinars are one of the few forms of content that give you the flexibility to explore and discuss a topic in real-time, yet still have that content live on after the webinar wraps. That’s why webinars are a great way to repurpose old content.
Let’s dig into what webinars are and why they’re a great way to repurpose content.
1. Create a blog post series
If you hosted a long webinar, you likely have a lot of valuable information to share. But, not everyone has the time to watch an hour-long (or longer) webinar.
To make your webinar more digestible, consider turning it into a blog post series. You can break up the content into smaller blog posts, and then link to the next blog post in the series at the end of each one.
For example, if your webinar was about “How to Create a Successful Marketing Plan,” you could turn it into a five-part blog series with each post covering a different aspect of the marketing plan. This will help you get more mileage out of your webinar content and attract new readers to your blog. If you’re short on time or unsure how to create blog posts, just use AI blog writing prompts that can generate detailed, targeted blog posts in minutes.
2. Turn your webinar into an article
One of the easiest ways to repurpose your webinar content is to turn it into an article.
You can write an article summarizing the key points of your webinar, or you can break the webinar up into a series of articles, with each article focusing on a different aspect of the webinar.
If you decide to turn your webinar into a series of articles, make sure you include a link to the webinar in each article so your readers can easily access the full content.
3. Create an infographic
Infographics are a great way to present information in a visually appealing way. They’re also highly shareable and can help you reach a new audience.
Take the key points from your webinar and turn them into an infographic. You can use a tool like Canva to create your own, or you can hire a designer to do it for you.
Once your infographic is ready, you can share it on social media, include it in your email newsletter, or even create a blog post around it. The possibilities are endless!
4. Turn your webinar into a podcast
A lot of people love listening to podcasts. In fact, 37% of U.S. adults have listened to a podcast in the last month. That’s a pretty big audience you can tap into if you turn your webinar into a podcast.
The easiest way to do this is to strip the audio from your webinar and upload it to your podcasting platform of choice. But don’t forget to add an intro and an outro to your podcast to make it feel more like a standalone piece of content.
5. Create an eBook
Ebooks are a great way to provide your audience with a more in-depth look at a topic that was covered in your webinar. You can use the slides from your webinar as the basis for your eBook and then add more content to it.
For example, if your webinar was an interview with an expert in your industry, you could take the questions that were asked and turn them into chapters for your eBook. You could then fill in the answers with more information and use the expert’s quotes as testimonials.
Ebooks are a great way to provide your audience with a more in-depth look at a topic that was covered in your webinar.
You can use the slides from your webinar as the basis for your eBook and then add more content to it. For example, if your webinar was an interview with an expert in your industry, you could take the questions that were asked and turn them into chapters for your eBook. You could then fill in the answers with more information and use the expert’s quotes as testimonials.
6. Create a SlideShare
SlideShare is a popular, free platform for sharing presentations and infographics. It’s a great way to repurpose your webinar content and reach a new audience.
To create a SlideShare, you can use your webinar slides as a starting point. However, you’ll likely want to make some edits.
First, remove any slides that don’t make sense without the context of your spoken webinar content. You can also add in new slides to make the content more visually appealing.
Next, add a cover slide that includes the title of your presentation, your name, and your company’s name and logo. You can also add a call-to-action (CTA) at the end of your SlideShare to encourage viewers to learn more about your business.
7. Create a YouTube video
If you’re not already using YouTube as part of your content marketing strategy, you should be.
YouTube is the second largest search engine, and it’s the second most-visited website in the world. It also has more than 2 billion monthly active users.
Creating a YouTube video from your webinar content is a great way to get in front of a new audience and drive traffic to your website.
To create a YouTube video from your webinar, you can use a screen recording tool to record the webinar and then upload the recording to YouTube.
8. Create an email series
You can also use the webinar content to create an email series. This is a great way to keep your audience engaged and informed about a specific topic.
You can break down the webinar into a series of emails, and then add additional content to each email to provide even more value. This is a great way to showcase your expertise and build trust with your audience.
You can also use the email series to drive traffic to your website or landing pages and promote your products and services.
9. Create a course
Webinars are a great way to share a lot of information in a short period of time. So, if you have a webinar that’s packed with valuable information, consider turning that webinar into a course.
You can either use the webinar as a module in your course, or you can use the information in your webinar to create a course from scratch. Either way, you’ll want to break the information from your webinar into smaller, digestible pieces to make it more course-friendly.
Courses are an excellent way to provide value to your audience and make money. So, if you have a webinar that’s packed with valuable information, consider turning that webinar into a course.
10. Create social media posts
Social media is a great place to share the different types of webinar content we’ve already talked about. If you don’t have a lot of time to spend on social media, you can use the content you’ve created to make a few posts.
You can use quotes, stats, images, short video clips, and more to create posts for social media. You can also create a series of posts that all link back to your webinar landing page.
Conclusion
Repurposing your webinar content is a great way to get more mileage out of the time and effort it took to create the original webinar. To get started, determine which types of content will work best for your audience and goals, and get to work.
