Webinars are an effective form of content marketing. Even a simple webinar can help you grow your email list, generate leads, and build brand authority.
But, you can’t just create a webinar and expect it to be successful. It requires a lot of planning and promotion to get people to attend. That’s why it’s important to get as much value out of your webinar as possible.
One of the best ways to get more value out of your webinar is to repurpose it into new forms of content. Here are eight ways you can repurpose a single webinar into a full content campaign.
1. Create a blog post series
If you have a long webinar, you can break it up into individual sections and use those sections as the basis for blog posts.
You can also take the entire webinar and use a transcription tool (like Temi) to turn the audio into a blog post and use an AI writer to speed up your content production.
In the blog post, you can summarize the key takeaways from the webinar using AI summary prompts, and then embed the video at the top of the post. This allows you to capture both the readers who prefer to read and those who prefer to watch.
You can also use the video as the basis for a blog post series. If you have a 45-minute webinar, you could break it up into three 15-minute videos and use each video as the basis for a blog post.
2. Create a podcast series
Podcasts are a great way to reach new audiences, especially if you’re looking to tap into the 116 million people who listen to podcasts in the United States.
Podcasts are also a great way to repurpose your webinar content. You can take the audio from your webinar and turn it into a podcast series. If your webinar is long, you can break it up into shorter episodes.
You can also add an intro and outro to your podcast episodes to give them a more polished feel. And don’t forget to create a podcast cover image that you can use to promote your series on social media.
3. Create an eBook
eBooks are fantastic pieces of content that can be used to generate leads and demonstrate thought leadership. They can also be time-consuming to produce.
However, if you have a webinar recording, you’re already halfway there.
To turn your webinar into an eBook, transcribe the audio and then edit the transcription to turn it into a narrative. Add an introduction and conclusion, and then design the pages and cover of your eBook.
You can also add other visual elements, such as charts, graphs, and images, to make your eBook more visually appealing.
Once you’ve finished designing your eBook, you can gate it and use it to generate leads. You can also use it as a free download on your website or as a giveaway in your email marketing campaigns.
4. Write a press release
Press releases are a great way to get your content in front of new audiences. If your webinar touches digital topics, you can also reference common trends like QR code payment adoption to increase relevance. They’re also a great way to build high-quality backlinks to your website, which can help improve your search engine ranking.
When you write a press release about your webinar, be sure to include all the important details like who the speakers are, what the topic is, and when the webinar will take place. You should also include a link to the webinar landing page so readers can sign up.
Finally, be sure to include a call-to-action at the end of your press release. This can be something as simple as “Register for the webinar now!” or “Learn more about [topic] by signing up for our free webinar.”
5. Create a white paper or case study
White papers and case studies are two of the most popular forms of long-form content. They’re also some of the most time-consuming to produce.
However, you can save yourself a lot of time and effort by repurposing your webinar content into a white paper or case study.
When you repurpose your webinar content into a white paper or case study, you can use the same framework and structure as your webinar. You can also use the same talking points and examples, but you’ll need to present the information in a more visual and data-driven way.
For example, you can use charts, graphs, and infographics to present your data, and you can use images and screenshots to illustrate your examples. You can also use a more formal and academic writing style, and you can add in more research and data to back up your points.
6. Create an email nurture campaign
We’ve already discussed how you can use the webinar recording as an offer and gate it behind a landing page form. But you can also use the webinar recording as a lead generation tool by turning it into an email nurture campaign.
To do this, you can take the video and break it into smaller, bite-sized clips. You can then place a different clip in each email and include a call-to-action (CTA) that directs the reader to a landing page form where they can view the full video. And if you want to speed up drafting, using recruiting email templates helps you keep the sequence consistent and easy to produce.
This will allow you to nurture leads with relevant, engaging content, and it will help you generate new leads by encouraging email recipients to sign up to watch the full video.
You can also layer in referral incentives for warm leads who already watched parts of the webinar. Many companies use referral tools like ReferralCandy to reward subscribers for sharing the full webinar or inviting teammates — turning a nurture sequence into a low-cost growth loop.
7. Create a social media content calendar
Social media is a great place to promote your webinar, but it’s also a great place to promote the content you create from your webinar. The key is to spread your content out and tease it on social media.
You can also use your webinar as the center of a social media content calendar. This is a great way to create a cohesive campaign and make sure your social media content is working together.
Start by breaking your webinar down into the main talking points. Then, use those talking points to create a series of posts that will be published on social media. Be sure to include a link back to your webinar landing page or a related blog post where your audience can learn more.
You can also create a series of social media graphics in Canva that you can share on your social media channels. Be sure to include the title of your webinar, your logo, and a call-to-action to register for your webinar or watch the recording.
8. Create a video series
Video is one of the most engaging types of content you can create, and there are so many ways you can use it. If your webinar was long, consider breaking it up into a series of shorter videos.
You can also pull out highlights from your webinar and turn those into videos. This is a great way to create bite-sized content that you can share on social media, your blog or even in your email marketing campaigns.
Conclusion
Don’t let all that hard work go to waste. Repurpose your webinar into a full content campaign to extend its reach and make the most of it.
